Why merchants can struggle to recruit drivers – and what you can do

Driver recruitment has been one of the biggest challenges facing builders’ merchants for many years. Despite strong demand for deliveries and a clear need for skilled operators, many businesses continue to struggle to attract and retain the right people.

The reasons are varied, but a shortage of experienced, sector-ready drivers sits at the heart of the issue. Builders’ merchant deliveries are not straightforward. They often involve multi-drop routes, tight access, lifting equipment such as HIAB or Moffetts, and direct interaction with customers on site. Not every qualified driver has the skills, or the confidence, to operate effectively in this environment.

Competition is another major factor. Drivers with the right licences and experience are in high demand across multiple sectors, from general haulage to logistics and construction, meaning merchants are in competition with many other businesses.

Working conditions can also play a role. Early starts, sometimes physically demanding deliveries and the pressures of busy yards or tight delivery schedules can make the role less attractive, particularly to newer entrants to the industry. Without the right support and training, retention can quickly become as much of a challenge as recruitment.

So, what can merchants do?

Clarity is a good place to start. Be clear about what the role involves, the skills required and the expectations placed on drivers and you’ll be able to quickly identify candidates who are genuinely suited to the job. Investing in training is equally important, particularly when it comes to specialist equipment and safety procedures.

Consistency in scheduling and communication can also make a real difference. Drivers value predictability and a well-organised operation, and businesses that can offer this are often more successful in retaining good people.

Looking at the wider package matters, too. While pay is important, factors such as working environment, respect, and being treated as part of the team all contribute to long-term retention.

Even with these measures in place, there will always be gaps, whether due to holidays, sickness or fluctuations in demand. That is where having the right support in place becomes critical.

Specialist Driver Resourcing works exclusively within the builders’ merchant and construction supply sector, providing experienced temporary drivers who are already trained, compliant and familiar with the demands of the role. By offering consistent, reliable cover through directly employed drivers, SDR helps merchants overcome recruitment challenges while maintaining service levels, safety standards and operational efficiency.